Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence

How do customers perceive you online? It begins and ends with your point of view and tone of voice. Overwhelmingly, brands with their POV and tone of voice nailed outperform their “meh” competitors – you know, those forgettable brands with a bland presence. Consistently presenting a brand across all platforms increases revenue by 23%.
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